Sunday, September 30, 2012

€ 25,700 with FFF and using FAVEX (Finnish Film


The Helsinki International Film Festival, hana tour la which takes place September 20 to 30, has a lot to celebrate its 25th anniversary. HIFF, including 55,000 visitors generate 70 percent of its budget from € 500,000, € 75,500 was obtained from the Finnish Film Foundation. FFF invests € 27 million per year in over 20 short films, 30 PhD students and 20 Finn characteristics, including drain Oscar submission Finland, hana tour la Antti Jokinen, a high point of 185 HIFF films. "He was seen by 120,000 people," FFF production manager hana tour la Petri Kemppinen
says The Hollywood Reporte r - huge for a country of 5 million euros.
Isolated by geography hana tour la and language that even strikes as odd fellow Scandinavians, led by Sweden for 600 years and Russia 100 ("The Russians were better years," said Kemppinen), Finland has been overshadowed by high-profile hits International Denmark and Sweden. "We have not been good about marketing," says fest director hana tour la Pekka Lanerva. He said that one of the reasons for Lars von Trier is better known as Aki Kaurismaki, who beat at the same time, it is dogma dazzling invention, which he calls "a great artistic idea, but an idea of ​​successful hana tour la marketing."
€ 25,700 with FFF and using FAVEX (Finnish Film & Audiovisual Export, another key player in the Finnish film), Helsinki stages in the spotlight marketing by adding at the festival this year its industry showcase first, the case of the Finnish film (September 25-27), in which 30 buyers and film professionals were invited to watch the 27 new Finnish films and 15 ongoing projects in a program called "Scream Laugh know." "We do not quite belong to the club," said Kemppinen, "but Affair Finnish film could turn into a HIFF film market."
Sector actors who have never been there before are sniffing HIFF this time, hunting tours. "There may be some projects that circulate only ones who could be of interest," says Alexandra hana tour la Emilia Kida Trust Nordisk, which is hot this season, thanks to films such as bleeding and two with star Mads Mikkelsen rise: Thomas Vinterberg's The Hunt brilliant presentation and Sweden Oscar A Royal affair. "There is a huge appetite for films of this region," said junior NBCUniversal Photos acquisition manager Amit Dey HIFF first panel on the sales of movies on September hana tour la 26, who had eight sales, marketing and distribution experts who tell stories of war art house and give Finn advice filmmakers. hana tour la "Trust Nordisk Toronto screening four or five films, and everyone was excited because is a thought among buyers there will be a gem in there, and generally every 18 months, it is. "
Why did suddenly decide Finland - a little later, hana tour la in April - get on the map? "Now it's really time," said Lanerva, "because there are different types of success with films." He predicted greater visibility for Kaurismaki, Finland only candidate Oscar in 2002 The Man Without a Past and funny author of his 2011 Oscar submission Le Havre. (Kaurismaki directed with his brother director Mika Midnight Sun Film Festival in Finnish Lapland distance of 20,000 visitors). "Aki has the ability to make films that are commercially viable and artistically coherent. hana tour la "But Lanerva said Finland is not only more Kaurismaki." They are international players, hana tour la but it was very frustrating that they represent the whole country. We had to show more variety. "HIFF
2012 movie Iron Sky, an epic financially and technologically innovative model of the moon about Nazis invading Earth," was a great event, "says Lanerva" Rare Exports and 2010 [the evil Santa Claus and Killer Dwarfs] was fairly hana tour la widely distributed in France. The game Angry Birds is going to be a movie. Not many Finnish characterization, but it will be a big problem. '
Kemppinen said: "We've been seeing a second or even a third wave in Finnish cinema.
I would say there is an oddity or absurdity in them. It is not a dramatization quite classic for sure . One of our strengths is that we are different from other Nordic countries. "
HIFF intends both to get closer to Nordic neighbors and to capitalize on its geographical and cultural difference, adding more films from neighboring Estonia, which Taska film co-produced by Solar Films purge Finland and is coincidentally celebrating the 100th anniversary of its film industry. "This year, they doubled as the usual production of documentary films," says Lanerva. "We will expand to other Baltic countries many years to come."
Perhaps surprisingly, hana tour la Finland is also planning to join forces with Russia. Russia dominated

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